Users and beginners get confused with a variety of plugins available on WordPress. They often need some kind of guidance on which WordPress Plugins for business websites could be suitable. Let’s Discover 20 Most important WordPress Plugins for Business Websites: 2024. You will learn their features and usefulness for your e-commerce.
To simplify this, we have curated specially for you the list of 20+ best Plug-ins. This makes it extremely simple for new users to adopt and start their website quickly.
We will cover all the recommendations around popular topics such as SEO, social media, backups, speed, etc.
Having the right set of WordPress plugins and tools can help you grow your online business.
In this article, let’s go through some of the must-have WordPress plugins for business websites in 2023.
WPForms : The WPForms form builder
WPForms is a popular WordPress plugin. It allows you to easily create and manage forms on your website without any coding knowledge.
It comes with powerful features that simply don’t exist in other form builders, such as conversational forms, lead forms, form landing pages, user journey tracking, form abandonment, geolocation tracking, GDPR-friendly, custom WordPress user registration and login forms, etc.
Over 5 million websites use WPForms And they have consistently maintained a 4.9 out of 5-star rating average for a couple of years now.
For serious business users, we recommend getting the Pro version. This will help you leverage its powerful features and boost your lead-generation efforts.
All in One SEO (AIOSEO)
The All in One SEO (AIOSEO) plugin is a popular WordPress SEO plugin. It is used by over 3Mn users. It offers a range of features to help improve your website’s search engine rankings. Some of the key features of the AIO SEO plugin include:
Out of all the WordPress SEO plugins, AIOSEO offers the most comprehensive solution.
- Their team is continuing to innovate and add new SEO features to help you improve your SEO rankings. For example, their content optimizer with TruSEO score,
- Headline analyzer,
- custom schema generator for adding FAQ schema,
- Reviews schema, and all other
- Schema markup.
There’s a free version of AIOSEO available. However, the Pro version includes more powerful features like WooCommerce SEO, local SEO, smart schema, video sitemap, a news sitemap, smart redirection manager, ability to detect & fix 404 errors, advanced breadcrumbs, and much more.
AdSanity
AdSanity is the most basic WordPress ad management plugin. WordPress allows you to embed self-hosted and network ads, making it a fantastic tool for affiliate marketers.
This plugin may generate adverts for your affiliate items as well as high-performing pages with affiliate links. This will significantly enhance your click-through rates.
Features
Suitable for beginners
It is a lightweight plugin that will not slow down your site.
Build and manage advertising with ease.
Put your affiliate banners or those of your partners into widgets, sidebars, and articles.
Add-ons for extending functionality
Statistics on how your advertisements perform
Starts at $59 per year.
MonsterInsights
Let’s assume you have set up your website. Your SEO engine is working fine. But then you need to see someone to monitor traffic also, right?
MonsterInsights does that for you. MonsterInsights is the best Google Analytics plugin for WordPress. It shows all stats right inside the WP dashboard. This helps you optimize your website accordingly to increase your traffic, subscribers, and revenue
While it doesn’t specifically offer SEO features, it provides valuable insights to inform your SEO strategy. Some of the key features of the MonsterInsights plugin include:
MonsterInsights has a free version, but we recommend you upgrade to the premium version.
ReferralCandy
ReferralCandy assists you in increasing sales through client recommendations.
The plugin allows you to create automatic referral programs to reward consumers for referring others.
Bring your friends to your shop.
While the buddy benefits from a discount, the referring customer benefits from a reward, and you benefit from more sales.
Features
- Automatic referral tracking and reporting
- 24×7 live chat support to help you resolve any issue
- Get data-driven insights to track traffic and high-performing referral sources
Starts at $47 per month
Get started with Referral Candy now!
Constant Contact Email Marketing Services
As a business owner, Constant Contact Email Marketing Service is the most efficient and dependable marketing tool at your disposal.
It enables you to communicate with your users even after they leave your website. This is why we advise every business owner to start creating an email list as soon as possible.
Constant Contact is one of the world’s most prominent email marketing service companies.
You may use their platform to establish an email list and deliver stunning email newsletters to your readers.
It provides a quick and simple setup for non-tech people. It also works nicely with popular WordPress lead-generating plugins such as OptinMonster and WPForms.
Alternatives: If you want something more complex, HubSpot, Omnisend, Sendinblue, and ConvertKit are nice options, but they are more expensive.
MemberPress
Subscriptions can be created and content access restricted to users based on their subscription plans. It is compatible with all main payment methods, including Stripe, PayPal, Authorize.net, and others.
Because MemberPress is a premium plugin, it includes a plethora of additional strong features such as drip content, course administration (LMS), quizzes, certificates, group memberships, paid forums, advanced access controls, automation functions, and more.
To communicate with your consumers, you may integrate MemberPress with all popular email marketing systems such as MailChimp, ConvertKit, and others.
Every year, MemberPress assists artists in generating over $600 million in revenue.
Other good WordPress LMS plugins for producing and marketing online courses are Thrive Apprentice and LearnDash. Easy Digital Downloads is an excellent option for selling digital downloads such as eBooks, software, music, and more.
OptinMonster
OptinMonster is the market’s most popular conversion rate optimization program. It enables you to convert website visitors who have left your site into email subscribers and clients.An important WordPress Plugins for business websites.
This WordPress plugin and application will help you quickly increase your email subscribers and sales.
To attract customers’ attention, you may utilize their hundreds of high-converting templates to create WordPress popups, slide-ins, announcement bars, gamified spin-a-wheel, and full-screen welcome mats.
Using its drag-and-drop builder, each opt-in form or campaign template can be readily changed.
The advanced display targeting tools of OptinMonster allows you to customize campaigns for each user, allowing you to present the correct message at the right moment.
It’s a great solution for bloggers, business websites, and eCommerce websites. Basically, if you want to make more money from your website traffic, then you need OptinMonster.
It’s an excellent choice for bloggers, company websites, and eCommerce sites. Fundamentally, OptinMonster is required if you want to generate more money from your website traffic.
It assists you in recovering abandoned cart transactions, converting website traffic, and expanding your email list.
For W&P, we utilise OptinMonster.
If you sign up from within the WordPress plugin, you can get a free edition of OptinMonster.
Alternatives: Thrive Leads is a popular WordPress plugin for producing popups.
SeedProd
SeedProd is the greatest WordPress drag-and-drop page builder. You can quickly tweak your website design and create custom page layouts without having to write any code.
It is popular among business owners since it allows them to create totally customized landing pages in minutes without needing to employ a developer.
NEW: With the SeedProd builder, you can now design totally bespoke WordPress themes without writing any code.
Choose from over 200+ professionally designed themes, or use their drag-and-drop WordPress page builder to create a completely unique layout from start (no coding needed).
Pre-made templates are available for landing pages, sales pages, thank you pages, webinar registration pages, coming soon pages, maintenance mode pages, 404 pages, frontend login pages, and more.
SeedProd has a smart design framework that allows you to save time by reusing parts rather than conducting repeated work. Color schemes, font combinations, page layouts, custom blocks, sections, and other features are available.
It includes all of the blocks, widgets, and features you’d expect from a robust page builder, such as optin forms, social profiles, countdown clocks, contact forms, buttons, price page blocks, different content blocks, and more.
It also has subscriber management built-in and easy connection with third-party email marketing platforms and CRM applications.
The best aspect is that SeedProd is compatible with all WordPress themes, so you won’t have to modify your current theme to create a bespoke design.
Other options include the Thrive Architect, Beaver Builder, Elementor, and Divi page builder plugins, which all have excellent capabilities. CSS Hero is another option for theme customization.
UpdraftPlus
UpdraftPlus is the most widely used WordPress backup plugin. It enables you to schedule automatic backups and securely store them in locations such as Google Drive, Dropbox, S3, Rackspace, FTP, email, and others.
It also makes restoring your website from a backup a breeze. Their basic plugin is free, but they also offer a premium package that includes more features and priority support.
This is a fantastic backend plugin that is an absolute must-have for any WordPress website because backups are such an important tool.
Alternatives include Duplicator, BackupBuddy, and VaultPress (Jetpack Backups), which are all commercial services.
WP Rocket
WP Rocket is the most effective WordPress caching plugin available. It allows you to rapidly increase the speed and efficiency of your WordPress website with no technical knowledge necessary.
It enables suggested WordPress caching settings such as gzip compression, page caching, and cache pre-loading. To further enhance page load speeds, you may enable optional features like as lazy loading images, CDN support, DNS pre-fetching, minification, and more.
Most importantly, WP Rocket doesn’t wait for someone to request a page to save it in the cache. It automatically crawls and builds your website cache which results in an instant performance boost.
WP Rocket also offers Imagify which is a free image optimization service to help you speed up your website even further.
They also integrate with Cloudflare API, Sucuri, and a variety of other tools to help you better optimise your website cache configuration.
WP Rocket is by far the best user-friendly and beginner-friendly caching plugin. The main disadvantage is that it is only available for a fee.
Others include SiteGround Optimizer, WordPress Super Cache, and W3 Total Cache, which are all free but not as powerful or simple to use.
WP Mail SMTP
WordPress sends emails by default using the PHP mail function. The issue is that WordPress hosting companies either do not have this capability properly configured or disable it to avoid abuse.
This implies that you and your users may not get critical email alerts from your WordPress site.
WP Mail SMTP addresses this issue by delivering WordPress emails over an SMTP mail server. See our post on how to solve WordPress not sending emails for more information.
WP Mail SMTP is used by over 3 million websites since it is a fundamental necessity. We also use it on Oragnutaan.
Pro tip: The commercial version, WP Mail SMTP Pro, includes a white-glove setup, full email records, and more capabilities. Essentially, their support team will configure it and link it to your SMTP service provider.
But, you may use the free version of WP Mail SMTP to connect to all common SMTP providers such as Sendlayer, SMTP.com, Mailgun, Google, and others.
Sucuri
Every internet company owner should prioritize security. Sucuri provides a WordPress security plugin and web application firewall that is likely to provide the finest protection for your site.
They monitor and protect your website against DDoS assaults, malware threats, XSS attacks, brute force attacks, spam comment attacks, and pretty much any other sort of attack. If your website does not have a firewall, you should install one right away.
See our definitive WordPress security guide with step-by-step instructions for beginners to learn more about how to increase the security of your website and secure your company.
Every week, Sucuri assists us in blocking hundreds of thousands of assaults on wealthandplanet.com.
Sucuri also has the added benefit of automatically adding a CDN layer, which considerably speeds up your site.
While there are other security plugins available, such as WordFence and WP Activity Log, none of them provide the comprehensive protection that Sucuri delivers. Cloudflare is the only genuine option, however, it may be pretty pricey if you use their premium add-ons.
PushEngage
PushEngage is the greatest WordPress online push notification plugin. With browser push notification technology, you may deliver tailored messages and announcements to your website users.
To enhance consumer interaction and website traffic, we deploy push notifications in addition to our email newsletter.
W&P’s top 5 traffic sources are always pushing notifications.
Drip campaigns, a/b testing, dynamic user segmentation, opt-in reminders, advanced analytics, goal monitoring, and more capabilities are included in PushEngage.
It can automatically generate cart abandonment messages, price decrease alerts, inventory alert notifications, and other features for eCommerce websites.
It may automatically send out new blog post notifications to all of your subscribers for bloggers and publishers.
PushEngage effortlessly integrates with all website builder platforms, including WordPress, Shopify, Bigcommerce, and others.
They have a WordPress plugin called PushEngage that makes it simple to add web push notifications on your website.
The best thing about PushEngage is that, unlike every other supplier in the sector, they DO NOT SELL YOUR DATA.
OneSignal is another popular option, however, they only offer data on free plans.
Uncanny Automator
The greatest WordPress automation plugin is Uncanny Automator. It enables you to link your current WordPress plugins without creating any code, allowing you to automate typical admin activities to save time and money.
It works effortlessly with the majority of popular WordPress plugins and third-party systems, allowing you to create automation recipes without hiring a developer.
To construct “if this then that” type recipes on your WordPress site, just select from over 500 triggers and actions (no code needed).
In layman’s terms, it allows your WordPress plugins and other business tools to communicate with one another, allowing them to function better together. Consider it similar to Zapier, but for WordPress.
Even better, you can join two distinct WordPress blog posts to collaborate without writing any code. This is extremely beneficial for online retailers and membership sites.
These are some examples of use cases:
- Let two WordPress sites communicate with one other: sell things on one while creating users and setting up access on the other.
- Build buttons in WordPress that may automatically create user accounts and execute other operations.
- Custom user characteristics based on user behaviors can be added to user profiles.
- Trigger automation recipes in one plugin based on an action performed by another plugin (for example, submission of WPForms can be used to create an order in WooCommerce).
Integrate your WordPress site to corporate tools like as Google Sheets, Airtable, Slack, Zoom, and more.
There is also a free version of Uncanny Automator available, which includes rudimentary automation functions.
SearchWP
SearchWP is the most sophisticated WordPress search plugin available. It assists you in improving your site search so that your website visitors can simply locate what they’re looking for.
SearchWP, unlike the normal WordPress search capability, indexes everything on your site, including custom fields, ACF fields, text files, PDF document content, custom tables, custom taxonomies, custom post types, WooCommerce product characteristics, and more.
It also allows you to construct your own relevance scale and modify the algorithm without writing any code.
There is a search analytics function that allows you to see what your visitors are looking for and what they are finding or not finding, allowing you to optimize the discoverability of your material.
SearchWP also allows you to add sophisticated features such as live AJAX search to WordPress, and it interacts smoothly with all major WordPress plugins like as WooCommerce, Advanced Custom Fields (ACF), Meta Box, Toolset, BigCommerce, Easy Digital Downloads, bbPress, and others.
Google Workspace (formerly G Suite)
Google Workspace (previously G Suite) is a collection of web apps such as email, documents, spreadsheets, and so on. Google’s formidable suite of office programs is less expensive, easier to implement, and less troublesome. It is the most important WordPress Plugins for business websites.
It enables you to save money on software licenses, hardware, IT staffing, backup management, and other expenses. Most significantly, it enables you to utilize professional email addresses with your own company domain name directly from within Gmail.
You may either receive a free business email from your WordPress hosting provider or use Microsoft Office 365 as an alternative.
SEMRush
SEMRush is a comprehensive marketing toolbox for digital marketers and company owners. It includes sophisticated tools to help you enhance your SEO, paid traffic plan, social media strategy, and content and public relations strategy.
It also aids in the collection of competitive intelligence about your competitors, allowing you to outrank them and dominate your sector.
We use their product for keyword research, backlink auditing, tracking brand mentions, spying on rivals, discovering best-performing social media posts and pages, ad strategy analysis, keyword rank tracking, and other tasks.
These few words are insufficient to convey SEMRush’s actual capability. It’s a must-have item on our list for serious company owners, and it works smoothly with AIOSEO, as previously indicated.
LiveChat
The greatest live chat support software for businesses and e-commerce websites is LiveChat Inc. It is really simple to use and allows you to easily integrate live chat into your WordPress website.
Offers several customization possibilities and comes with a mobile app that allows you to provide real-time help.
Works with your current support software, CRM, email marketing, and other technologies. Most importantly, it loads quickly and provides an excellent user experience.
The LiveChat team also produced ChatBot.com, the greatest AI-powered chatbot software. You may use it in conjunction with LiveChat to ensure that your users always receive the quickest answer possible, thanks to AI and human assistance.
Others include HubSpot and Sendinblue Chat, which allow you to integrate chat, CRM, SMS, Facebook, and email into one platform.
Pretty Links Pro
Pretty Links Pro is one of the best WordPress link management plugins. It makes it simple to manage affiliate links while also making it simple to make your affiliate links short and memorable for sharing. An important WordPress Plugins for business websites.
It’s ideal for affiliate marketers, podcasters, company owners, and anybody else who wants to quickly create short URLs in WordPress.
ThirstyAffiliates is a good choice for affiliate marketers, with many advanced features such as Amazon integration. TastyLinks is another excellent option aimed at food bloggers.
Shared Counts
Shared Counts is the finest WordPress social media plugin for adding gorgeous social sharing buttons to your website.
It also displays share numbers, which aids in the addition of social proof to your website.
While there are numerous expensive options, our free plugin outperforms them all in terms of code quality and speed.
SharedCount is used on many of our websites since it provides a simple out-of-the-box solution for both novices and developers.
If you want to demonstrate additional social proof on our site by automatically showcasing your latest Instagram, Facebook, Twitter, and YouTube material, check out the Smash Balloon plugins. They are utilized by 1.6 million websites and are the most popular WordPress social media feed plugin.
WPCode
While managing your WordPress site, you may sometimes need to add code snippets to your WordPress header or footer for verification, insert ad retargeting scripts, etc.
WPCode (formerly known as Insert Headers and Footers) allows you to easily add code snippets to your WordPress site without editing your theme’s function.php file.
Aside from header and footer scripts, you can also use WPCode to add custom PHP, JavaScript, CSS, HTML, and text code snippets.
There’s a built-in code snippet library where you can find all of the most common WordPress code snippets and insert them in one click.
Plus, you can manage all of your code snippets from one central screen and use tags to organize them.
The WPCode Pro version comes with powerful features like version control for code snippets (Code Revisions), device-based targeting for code, the ability to add specific code snippets for specific posts & pages, deeper integration for WooCommerce, Easy Digital Downloads, and other popular WordPress plugins.
WooCommerce
WooCommerce is the most popular WordPress eCommerce plugin, with over 5 million websites using it. It is the most important WordPress Plugins for business websites.
It has all of the essential features required to set up an online store.
WooCommerce has emerged as the most prominent eCommerce plugin for WordPress in recent years. It was created by the same team that created WordPress.com, Jetpack, and other well-known services.
There is now a comprehensive WooCommerce ecosystem available, including dedicated WooCommerce hosting, WooCommerce themes, and WooCommerce plugins.
Pro Tip: If you want to launch an eCommerce store with WooCommerce, we recommend SiteGround. Or, you may try Bluehost’s new eCommerce plan, which includes over $1000 in free premium WooCommerce extensions like subscriptions, bookings, and more.
We also propose the following plugins to help your WordPress eCommerce site grow:
TrustPulse – Use social evidence and FOMO to immediately gain consumer trust.
FunnelKit (previously WooFunnels) enables you to create sales funnels and integrate eCommerce automation into WordPress.
Advanced Coupons – allows you to integrate a loyalty program, gift cards, and other sophisticated coupon features into WooCommerce.
Stripe for WooCommerce – This free plugin allows you to effortlessly take credit card payments and integrate Google Pay, Apple Pay, and other payment methods into WooCommerce.
If you want to sell digital downloads, Easy Digital Downloads is the greatest WordPress eCommerce plugin.
If you need a WordPress payment solution but don’t want to put up a shopping cart, WP Simple Pay is a great WooCommerce option.
You may not need to utilize all of the WordPress plugins and tools featured in our list, depending on your business, but it’s rather normal for our readers to use at least 15 to 18 of the solutions we’ve discussed.
We strongly advise you to download the plugins directly from the WordPress.org plugin directory or by following the links in our articles to the official plugin websites. Please avoid any and all nulled WordPress plugins and theme websites since they might endanger your site.
Frequently Asked Questions (FAQs) : WordPress Plugins For Business Websites
Below are some of the most frequently asked questions about WordPress plugins.
What is a WordPress plugin and how does it work?
WordPress plugins are similar to applications for your website in that they allow you to add unique features and functionality such as contact forms, eCommerce, and so on. The idea is similar to that of applications on your smartphone.
Do WordPress plugins reduce site speed?
It actually depends on the plugin, but certainly, WordPress plugins can slow down your site if they are poorly built. Most well-coded WordPress plugins, on the other hand, will NOT slow down your website, especially if you use adequate caching and follow our WordPress performance best practices.
WordPress plugins that only operate in the admin area, such as WP Mail SMTP, Uncanny Automator, and others, will never slow down your website because they do not load on the frontend.
Yet, when a plugin loads assets such as graphics, scripts, and other files when your website loads for visitors (frontend), they might have an influence on the overall performance of your website. This is why selecting the appropriate WordPress plugins is critical, and the ones on our list are performance optimized.
What is the ideal number of WordPress Plugins for business websites used?
An average WordPress website will have 15 to 18 WordPress plugins. Yet, the answer to how many plugins you should utilize is only as many as you absolutely need.
The quality of WordPress plugins, not the quantity, is what slows down your website.
The W&P website has over 50 active plugins and loads quite quickly. This is due to the fact that we employ high-quality WordPress plugins. We typically have around 20 active plugins on most of our websites to speed up our process.
When someone claims, “It’s the plugins that are slowing down your site,” they’re usually inexperienced and responding out of annoyance.
Is it worth installing WordPress plugins?
Premium WordPress plugins are well worth the money since they may save you thousands of dollars in custom development costs. Not to mention that you will get ongoing access to professional assistance and new features.
WordPress plugins are also significantly less expensive than SaaS alternatives because most plugins are self-hosted on your site. This implies that you have complete control over your data.
For example, it would cost tens of thousands of dollars to design a custom forms solution like WPForms, which includes a drag-and-drop form builder, sophisticated conditional logic, hundreds of templates, dozens of connectors, and strong features like surveys, polls, payment functionality, and so on. Nevertheless, you can purchase a premium subscription for as little as $39 for the Basic license and $199 for the Pro license.
Typeform, a SaaS form creation solution that only accomplishes a fraction of what WPForms does, costs $996 per year.
Do experienced developers prefer WordPress plugins versus bespoke code?
Certainly, professional developers always utilize WordPress plugins to speed up their productivity and earn more money on client projects. It is pointless to recreate the wheel when an existing tool will accomplish the job significantly better.
For example, if you ask a professional development business to construct an eCommerce website, they may estimate you $15,000 for the job, but the plugins are used behind the scenes to make the project more profitable for them and more reasonable for you.
They may utilize MonsterInsights to track all conversions, FunnelKit to design bespoke order forms, All in One SEO to put up suitable SEO schema, and so on.
This is why most WordPress plugin makers provide Agency licensing, allowing developers to utilize their plugins on client projects.
What is the best free WordPress Plugins for business websites?
WPForms, All in One SEO, MonsterInsights, SeedProd, WP Mail SMTP, OptinMonster, and WPCode are some of the top free WordPress plugins.
What are the top five WordPress Plugins for business websites you frequently use?
The top five WordPress plugins that we use on all of our websites are as follows:
WPForms – every website needs a contact form and likely other types of forms, and this is the best WordPress form builder plugin.
AIOSEO – this is an All-in-One SEO toolkit that helps your website rank higher in search engines.
MonsterInsights – this is the #1 analytics plugin for WordPress. You can’t improve what you can’t measure, and this plugin helps you grow your website with confidence.
SeedProd – this lets you build custom website designs and landing pages faster.
WPCode – this is a code snippets plugin that lets you replace at least a dozen plugins with their expert code snippet library. It’s super easy even a beginner can use it.
Aside from these, we always install a backup plugin like UpdraftPlus and a caching plugin like WP Rocket or WP Super cache. We also use WP Mail SMTP to ensure our website emails get delivered and OptinMonster to ensure we unlock maximum revenue potential from each website visitor.
We hope that this post has assisted you in locating the greatest WordPress Plugins for business websites.
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