How do you make your SEO Landing Page sexy?
You know that for a lot of keywords, content pages tend to do better. But does that mean that your landing page can’t rank for anything?
Of course not!
You see, the SEO landing Page is very similar to optimizing your other pages. But just skipping over your Landing page is going to be a big mistake. And you’re going to miss out on a lot of opportunities.
People go to your landing page and learn more about your businesses all the time.
First impressions are everything, and that relates to your landing page as well.
And here are some tactics that you can employ to create a beautiful landing page that ranks on Google.
1. Value Proposition: SEO Landing Page
A Landing page value proposition is a statement that clearly explains the benefits that a company’s products or services offer to its target audience.
A well-crafted value proposition on the landing page can help you attract visitors’ attention and encourage them to explore further.
Three benefits to designing a landing page with a value proposition:
1. Clearly communicate benefits:
A value proposition clearly communicates the benefits of your product or service to potential customers. Immediately, helps them understand what they can expect from the company. This can help reduce confusion and increase engagement with the website.
2. Increase conversions:
A strong value proposition can help to convince your visitors to take action, such as signing up for a newsletter, making a purchase, or requesting more information.
Once you have highlighted the unique benefits of the product or service, a value proposition can definitely increase conversions.
3. Differentiate from competitors:
Most importantly, a good value proposition can help to differentiate your company or product from your competitors. Of course, by clarifying what makes your products or services unique,.
This can help to attract customers who are looking for something specific or different from what is currently available in the market.
Best Practice examples of good value proposition:
- Shopify: “Sell online with Shopify. Trusted by over 1,000,000 businesses worldwide.”
- Warby Parker: “Buying eyewear should leave you happy and good-looking, with money in your pocket. Glasses, sunglasses, and contacts—we’ve got your eyes covered.”
- Nike: “To bring inspiration and innovation to every athlete in the world.” Slogan: “Twice the guts. Double the glory.” Tagline: “Just do it.”
To design a successful value proposition for an SEO landing page, it is essential to focus on the benefits that the company’s products or services offer, rather than just listing their features. It is also important to make the value proposition clear, concise, and easy to understand. By using these best practices, companies can create a value proposition that is both compelling and effective in attracting and retaining visitors to their website.
5 steps: Define a compelling Value proposition
- First off, state your company’s value proposition and selling points right away.
- Your landing page is essentially a welcome mat for your website. It states, hey, everyone, come on in, this is what my website is all about.
- Say what your company is, what you sell, or the services that you offer right away. Point out your unique selling points.
- What makes your company different from others? Wherever you can, you want to make sure that you point out your business’s strongest selling points, and you want to put this really early in your content.
- You want to tell customers how your product solves their problems as well.
2. Customer Testimonies: SEO Optimized Landing Page
Customer testimonies are an essential component of designing a landing page. When it comes to brand authenticity, the stakes are higher than ever. They provide you with social proof of your company’s product or service quality. Undoubtedly, this can increase trust and credibility with potential customers.
A study by Boston Consulting Group identified that authenticity is one of the top qualities that would attract people to a brand. Trustworthiness is a huge aspect of conversions. As the internet continues to take over, brand trust is getting more and more important.
Here are three reasons why customer testimonies are crucial for designing an SEO landing page:
1. Build trust:
Customer testimonies provide unbiased feedback from real customers who have used the product or service. This social proof can help build trust and credibility with potential customers, who may be hesitant to try something new.
2. Increase conversions:
Testimonies can be used to highlight the unique benefits and features of a product or service. By showcasing how it has helped others, a testimony can increase the likelihood of a potential customer taking action, such as making a purchase or signing up for a service.
3. Enhance brand reputation:
Positive customer testimonies can enhance a brand’s reputation, making it more attractive to potential customers. This can help to differentiate a company from its competitors and increase customer loyalty.
best practice Examples of customer testimonies on an SEO Optimized landing page:
- Crazy Egg: “Collect data from your website about how people navigate and click, then choose appropriate areas for your customer testimonials. Once they’re live, begin your A/B tests.”
- SalesBlink: “Seek inspiration. It is a good idea to get inspired by real-world testimonial pages of businesses.”
- SalesFolk: “Create a multimedia testimonials page. SalesFolk does a lot right on its testimonials page.”
Not to mention, brand trust leads to brand loyalty, a.k.a., returning customers.
If you don’t have customer reviews, encourage people to leave reviews. It’s as simple as just emailing them saying, what did you think about my product? What did you think about my service?
You don’t want to bribe them to leave a review because when you do that, you’re creating reviews that may be biased, you want real reviews.
3 tips to showcase customer testimonies
- It is important to make them easy to read and visually appealing.
- Use of design elements such as images, quotes, and videos.
- Crucial to ensure that the testimonies are genuine and representative of the target audience.
Mobile-Friendly: SEO Landing Page
Designing a mobile-friendly SEO landing page is essential for your business today due to the widespread use of mobile devices. This is incredibly important because Google does mobile-first indexing, because over 50% of the searches are now done on mobile devices. And in some industries, it’s over 90%.
Here are some benefits of having a mobile-friendly SEO landing page:
Improved user experience:
A mobile-friendly website provides a seamless user experience, with easy navigation and fast loading times, which can lead to increased user engagement and lower bounce rates.
Increased reach:
With more than half of all internet traffic coming from mobile devices, a mobile-friendly website can increase your reach and visibility to potential customers.
Improved search engine rankings:
Google has stated that mobile-friendliness is a ranking factor in search results, meaning that having a mobile-friendly website can improve your search engine rankings and make it easier for potential customers to find you.
Some best practices for designing a mobile-friendly SEO landing page include:
- Develop a responsive layout: A responsive layout enables the website to scale its size to fit the user’s device(Desktop or Mobile), ensuring that the website looks good on any screen size. Use Mobile-friendly themes
- Make the text large enough to read: The text should always be large enough to read comfortably, without the need for zooming or scrolling.
- Optimize images and videos: Images and videos should be optimized for mobile devices, with smaller file sizes to reduce loading times.
- Use mobile-friendly features: Implement mobile-friendly features such as click-to-call and mobile-specific navigation to improve the user experience.
If you’re wondering if your website is mobile optimized, Google has free mobile testing tools out there for you.
Simple Navigation: SEO Optimized Landing Page
Next, make your navigation simple. Navigation is key when it comes to user experience.
You don’t want to have a site structure that makes people confused.
If visitors go to their site and can’t find what they’re looking for within a few clicks, they’re going to bounce, Google will notice, and it will affect your rankings in the long term.
However, keep in mind that if customers leave your site so soon, the user experience isn’t pleasant for them too, so not only is it going to affect Google, but it’s also going to hurt your sales.
So you don’t want to just improve your navigation for Google, you want to do it because it’s going to help with your conversions as well.
One of the biggest reasons that people bounce is because of bad site navigation, and what I mean by that is either too many options or they can’t find what they’re looking for within three clicks.
In general, less is more. One prominent blogger ran a test year ago where in he reduced navigation elements from nine to just five, and he was able to reduce my bounce rate by 4% and site navigation received an extra 2k+ more clicks each month.
That’s great, right? Reduced options get more total clicks.
Optimize Your Title and Metadata: SEO Optimized Landing Page
Following that, you may improve the title and metadata of your landing page. Most individuals just put their brand name in the title of their landing page, which may appear to be smart, but it is not when it comes to SEO.
Certainly, you still want to include your brand name, but you also want to include keywords.
Note that eight out of ten individuals will read your title tag or headline, whereas just two will go through and read the remainder.
As a result, creating something appealing is critical. And if you’re wondering how to create an enticing title, around six-word headlines work nicely.
People like how-tos, lists, and anything that informs them what they’re going to get.
And, while you certainly couldn’t do as many how-tos and lists on your landing page, you can talk about the problem you’re solving, identify the industry, or the main product or service that you’re offering, and include your brand name.
And if you need help with crafting your meta tags, whether it’s your title tag or meta description with the right keywords, check out UberSuggest.
Put in the keywords within your industry. Then I want you to go to the keyword ideas report. And it’ll tell you all keywords that you can consider targeting and look for the ones with an SEO difficulty score of less than 40. Those are the ones that are the easiest and quickest to rank for.
If you also want to help to optimize your title tags and you want to run experiments, you can also use tools like ClickFlow which allow you to AB test your title tags to maximize your clicks for your landing page.
Organize the Latest Posts: SEO Landing Page
Then, on your landing page, you may include recent blog posts. Remember that your SEO landing page is similar to a welcome mat.
Individuals may visit for a variety of reasons. It’s wonderful for your content since it keeps visitors coming back to your website.
Consumers can quickly and consistently uncover new material that will keep them interested across your whole site.
Increase your stay on site, lower your bounce rate, and improve the overall user experience. Increase your authority and brand. And, gradually, your conversions will rise as well.
If you look at any known website, eg nielpatel.com, you’ll notice that on the landing page, not only blog posts, the site showcases the latest videos, we showcase podcasts, this all helps drive people throughout the whole site, keeping people on there, which then improve all of your user metrics.
Showcase Star Products: SEO Optmized Landing Page
Now, here’s an interesting step for you,
Especially if you’re e-commerce and you’re just selling products. You may be like, I want my SEO landing page just selling products, I don’t want to showcase any content.
Well, skincare company Olay did a test where they’re selling products related to eye care. And what they started doing is driving people to an article on eye care and removing dark circles underneath their eyes.
By doing that instead of just pushing people directly to products, they saw an 87% increase in click-throughs and a 100% increase in conversions.
That’s huge!
Call to Action: SEO Optimized Landing Page
Finally, you should conclude with a call to action. You don’t want users getting to your landing page and then wandering anywhere they want with no end in sight.
The final result should be a purchase of a product or service from you. Getting inside Lead Magnet, gathering their name and information, and converting them to whatever you see fit.
Make sure your call to action is readily clickable, has eye-catching visuals, and is sprinkled across your SEO landing page.
So some individuals may simply see your landing page and know they want to buy straight away.
And for those folks, you should place your call to action closer to the top of the page.
But, spreading it throughout your entire SEO landing page will result in visitors reading, learning more, and seeing the testimonials. You may persuade them to buy, and then they may do so without having to scroll back up.
FAQs: SEO Landing Page
What is an SEO Optmized landing page?
An SEO-friendly landing page is a web page that is designed and optimized with the goal of ranking higher in search engine results pages (SERPs) for specific keywords or phrases.
Why is it important to have an SEO Optmized landing page?
It’s important to have an SEO-friendly landing page because it helps increase visibility and attract more organic traffic to your website. This can lead to more conversions and ultimately more revenue for your business.
What are some key elements of an SEO Optmized landing page?
Some key elements of an SEO landing page include relevant and high-quality content, targeted keywords, a clear and concise call-to-action, and user-friendly navigation.
How do you optimize a landing page for SEO?
To optimize a landing page for SEO, you should conduct keyword research to identify the most relevant and effective keywords to target. Use these keywords in the page title, meta description, headings, and throughout the content. Ensure the page is mobile-friendly, has a fast loading speed, and has clear and concise content with a strong call to action.
How can you measure the success of an SEO Optmized landing page?
You can measure the success of an SEO-friendly landing page by tracking metrics such as organic traffic, click-through rates, bounce rates, and conversion rates.
What are some common mistakes to avoid when creating an SEO Optmized landing page?
Some common mistakes to avoid when creating an SEO landing page include keyword stuffing, using duplicate content, neglecting mobile optimization, and not providing clear and concise information or call-to-action.
Hope you enjoyed reading our blog post. Please leave a comment. It will help us improve content.
What are some best practices for SEO landing pages?
Some best practices for SEO landing pages include using relevant and targeted keywords in the page content, including compelling headlines and subheadings, optimizing the page structure and layout for user experience and readability, including clear calls to action (CTAs), and ensuring that the page is mobile-friendly and loads quickly.
Hope you enjoyed reading our blog post. Please leave a comment. It will help us improve content.
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